10 Social Media Strategies to Grow Your Small Business or Brand
Are you ready to make social media fun and effective for your business? At Kesner Creative Co., we believe that social media doesn’t have to be overwhelming—it can actually be fun! With the right strategies, you can engage your audience and grow your brand without the stress and without being on your phone every minute. Here are ten easy-to-follow strategies to help you boost your online presence and enjoy the journey along the way.
1. Define Your Goals
Let’s start with the basics. Before diving headfirst into social media, it’s important to know what you want to achieve. Are you looking to build brand awareness, drive more traffic to your website, or maybe even generate leads? By setting clear goals, you’ll have a roadmap to guide your efforts and measure your success.
2. Know Your Audience
Ever feel like you’re creating content but not getting any engagement? Knowing your audience can change that. Get curious about their likes, dislikes, and the challenges they face and show how your products or services help them. By tailoring your content to their needs, you’ll capture their attention and build a loyal community around your brand.
3. Choose the Right Platforms
Not all social media platforms are your perfect match. Focus your efforts on the platforms where your audience spends most of their time. If you’re a B2B brand, LinkedIn might be your playground. For stunning visuals, Instagram is your canvas. Make sure you’re hanging out where your people are!
4. Create Compelling Content
Let’s face it—content is king! Mix things up with videos, infographics, and interactive posts that reflect your brand’s personality. Here at Kesner Creative, we love a good story, so don’t be afraid to let your brand’s voice shine through your content.
5. Consistency is Key
Think of consistency as your best friend in the social media world. Stick to a regular posting schedule to build trust and recognition. Does that mean you have to live your life on Instagram? No way! For you, consistency may look like posting 4 times a week. And remember, 4 times is better than zero! Tools like social media schedulers can help you keep things running smoothly, ensuring your audience always knows what to expect.
6. Engage with Your Audience
Social media isn’t just about broadcasting; it’s about conversation. Take the time to respond to comments, messages, and mentions. Ask questions, start discussions, and share user-generated content. When you engage with your audience, you create meaningful connections that last.
7. Use Hashtags Wisely
Hashtags can be a powerful tool to make your content more discoverable. By using relevant and specific hashtags, you make it easier for people who are interested in your niche to find your content. They act like signposts, guiding users to your posts based on topics they care about. Remember, it’s not about using as many hashtags as possible but rather choosing ones that genuinely align with your content and audience interests.
8. Collaborate with Influencers
Think of influencers as your social media allies. Partnering with influencers who share your values can introduce your brand to new audiences. Look for collaborations that feel authentic and showcase your products or services in an engaging way.
9. Test, Analyze, and Adjust
Don’t forget to check your progress! Dive into your social media analytics to see what’s working and what’s not. Keep an eye on engagement rates, reach, and conversions. This data will help you tweak your strategy and keep things moving in the right direction. I look at every one of my social media posts as a test, and adjust as I go.
10. Stay Updated on Trends
Social media trends move fast, and staying updated is key. Keep an eye out for the latest features, algorithms, and trends. By staying informed, you’ll be able to adapt and seize new opportunities to grow your brand. And no, this doesn’t mean that you have to be doing any dancing! But using trending audio is one piece of the puzzle to growing. You can see what’s trending by the trending arrow icon next to the audio. If it has less than 10,000 uses and the first Reel is over a million views. You can check by clicking on the audio and seeing how many views it has.
Bonus: Keep emotions out of it.
I get it. It’s your business. It can feel really personal when you’re not growing as fast as you want on social media or you aren’t getting the engagement you are expecting. But there are so many variables at play, and the more you post, the more you will learn about your audience’s needs and what they need from you. And then you will start to see that growth. It just takes time and a little resiliency.
At Kesner Creative Co., we’re passionate about helping businesses like yours thrive in the digital space. By putting these strategies into action, you’ll be well on your way to boosting your online presence and reaching your goals. Ready to take the plunge? Let’s chat and explore how we can help you succeed on social media.
